Innovation - Lumen #02

In the spring of 2019 I was commissioned for the 2nd time to shoot for the emerging startup Lumen. Lumen is combining nutritional knowledge with advanced biotechnology, to create a small device that analyses your metabolism in real time and gives you recommendations tailored to your own body. One of Lumen’s unique features is the device’s ability to communicate with an app on your phone that gives you specific food recommendations to optimise for weight loss and physical performance. In this shoot we enlarged their data base with over 250 tailored dishes, using fresh and healthy ingredients. Now there is no need to guess anymore, just blow in to the device and choose what to eat. The device is out now and shipping worldwide


Food Magazine - Mad go Bolig

In April 2019, my work was featured for the first time in the acclaimed Danish magazine Mad og Bolig Nr.06. This was also the first time that apart from shooting, I also created the entire menu. It was a 5 course fine dinning menu based on my interpretation of modern Middle Eastern cuisine as it evolved in my home town of Tel Aviv, Israel. Crucial in making the dessert happen was German chef Anne-Cathrine Preißer which worked with me on the popup nights at Apollo Bar CPH. She was also responsible for cooking and plating the whole menu (better then I ever could) during the photoshoot itself. 

I am also happy to announce that another feature in Mad og Bolig, Nr.11 will be coming later this year in September with a special theme I am proud of.


Food concept - BB@Apollo

In mid November 2018 I hosted my first ever restaurant pop event. Under the name Breaking Bread, the idea was to introduce modern Israeli food to the unsuspecting Danish palette and give it a little Scandinavian twist to make the experience more familiar to Danes. 

When I started working on the concept in the beginning of 2018, I had no idea it will turn into this big collaborative project. It launched me onto a new path in my professional life - Shifting from photographing food to making food for people and in the process I got to work with so many interesting individuals. 

The two days event was held at the beautiful Apollo Bar canteen, a fantastic spot in the centre of Copenhagen just inside Charlottenborg museum. It was a privilege to work with their amazing team and get to know chef Frederik Bille Brahe, the brain behind Atelier SeptemberApollo Bar + Kantine and Kafeteria. The first evening was sponsored by the Israeli Tourist Board and was aimed at the Danish press. The second evening was open for the public and I am glad to say that both nights were fully booked. About 80 people attended this Middle Eastern feast with cocktails, music, a variety of dishes, dessert and coffee. Crucial in making this event happen on a variety of levels, were talented chefs Elena Silcock and Anne-Cathrine Preißer, that helped me on the cooking side and the fantastic ladies of Sweet Sneak, a small agency specialising in developing food concepts, events and design.

The feedback from the 2 days was unbelievable and it is my feeling that CPH is ready for a fun dinning experience in a modern Middle Eastern style. I will hopefully be announcing new dates soon so check the Breaking Bread facebook group for updates about future dates and the concept in general.




Innovation - Lumen

At the end of 2018 I had the opportunity to work with a very exciting startup company based in Israel and the USA. Lumen is innovating in a fascinating area, technology and nutrition. Their team created a small device, that analyses your breath in real time and gives you feedback on the state of your metabolism. The feedback appears on your phone in the form of food recommendations, tailored to your specific body and helps you loose weight and improve performance without any guesswork. I was tasked to shoot over 200 dishes designed by the Lumen scientists to help achieve your personal goals. The idea was to inspire people to take control of what they eat using beautiful images, simple recipes and good ingredients. Lumen has so far raised close to 2m dollars directly from people through a crowdfunding campaign. Their product will hit the market later this year and I expect that it will be with a bang.


Recipe - Lorang&Co

This is the first time I formally publish a recipe in a magazine. For me it is a manifestation of moving from thinking with my eyes about how food appears in front of a camera, to thinking with my mouth about how something can taste. I never thought my first published recipe will be of cookies. If you know me, you know that I am not into sweets and not much of a baker. But I do have a soft spot for cookies and for tahini so it made sense combining them. 

For that I must say thanks to two fantastic women I recently met. The first one, Elena Silcock originally from London, is a chef, baker, food writer and stylist that used to work for BBC Good Food. We met recently and started working on a food popup called Breaking Bread. After I briefed her on the dessert I was after, she suggested we make a shortbread that could go nicely with turkish coffee at the end of the meal we are planning. The idea developed into this recipe, which is just as much hers as it is mine if not more. The second lady I would like to thank is Louisa Lorang. She is a true Danish food mogul who gave me the opportunity to publish this recipe in her beautiful online publication Lorang&Co. In addition it was the best occasion to announce the official ticket sale for Breaking Bread. 

Follow the link to learn more or buy a ticket for Breaking Bread. It will take place at Apollo Bar on the 9th of November.

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