Food - Scandisrael

At the end of 2017, I decided to pursue a long time passion and turn my love for cooking into a more serious aspect in my professional life. I have been involved in cooking through my work as a food photographer and stylist for many years but never as the mind behind the food. Since I moved to Denmark in 2011, I was driven to explore and reconnect to my culinary roots from Israel. I suppose I was a little nostalgic and food was a way to connect and share it with people. I was watching the Israeli cuisine form into something beautiful, unique and coherent at the same time that the Scandinavian cuisine was modernising and reinventing itself. Both the Israeli and Scandinavian cuisines exploded world wide thanks to super talented people deeply dedicated to understanding where they came from. Living in Denmark I found my self in the middle of this avalanche of gorgeous food, representing so well these two very different societies. Slowly and without initially noticing I created my own strange little world where those two very different cuisines co existed side by side without clashing. Maybe it happened because I was free to experiment without any rulebooks, outside the restaurant business and far away from purists and critical mouthes. I managed to discover that yes smoked mackerel can be eaten with tahini. I have now cooked for many Scandinavians, who allowed me with their open-mindedness and curiosity to feed them with dishes and combinations I could never imagine before living in Denmark. In turn it made me curious about their culture and I became a better food creator since. I now feel comfortable sharing this knowledge with the Danish public in the form of a popup restaurant in the Autumn of 2018, followed by a recipe book that I am hoping to launch in 2019. Dates will be announced as soon as possible…

Jewellery - Stinne Holm

Mid November 2017, with some time to kill and an urge to do something a little different I decided to do a Christmas shoot. Initially I wanted to do a festive shoot that I could sell at Stocksy, where I am a contributing member. Somehow it turned into a nice little collaboration with Copenhagen based goldsmith and jeweller Stinne Holm. We managed to kill two birds with one stone. She got some strange Christmas content with her gorgeous jewellery and i got some stuff for Stocksy

Baking - Reviva & Celia

A while back, I was lucky enough to meet the head baker for Reviva & Celia. When he found out I was a food photographer he invited me to take pictures behind the scenes in one of the best bakeries I had the pleasure to sample. The work of a baker is one of hard labour and long hours. I was on set ready to shoot at 05:00AM just to find out the bakers have already been at it for a while. I was always fascinated by baking and this was a wonderful opportunity to see how its done at the highest level. Reviva & Celia located in Tel Aviv is a household name in Israel, synonym with delicious food and warm hospitality. It was established in 1988 by three talented ladies and quickly revolutionised the world of baking in Israel. Introducing the local market to wonderful French pastry and a variety of other baked goods and food.

Catalogue - RoomMate

At the end of summer 2017, I had the pleasure to start working with a new client in a totally new area for me - Kids. I was commissioned by Roommate to shoot for their AW 2017 catalogue. Roommate is a Danish design company, making crafted products for toddlers and children’s rooms. Anything from playful cushions to fun lighting elements. Photographing kids is known to be extremely difficult in the world of professional photography but I had a good time and judging based on this experience I would do it again… 

Beer - Svaneke

One of the most interesting stops on my trip to Scandinavian culinary Mecca Bornholm, was Svaneke brewery. The island’s pride, it has become a well known name world wide for producing an excellent variety of craft beers. I had a photoshoot scheduled and the people of Svaneke were extremely welcoming and open to ideas which made the photoshoot so much more pleasant! I hang out with brew master Jan Paul, visited the production facility and had a chance to document the entire process. Some of the pics are featured in Scan Magazine June addition 

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