Campaign - Cover Kids

In August 2012 my client, product design company Maik ran an ad campaign for their building blocks Build & Destroy. The campaign ran in Cover kids for a while and has a dark humorist twist. Cover is a Danish group of magazines with several publications for men, women and kids. Earlier this year we developed a concept for a photo shoot with the editorial / commercial world in mind and its great to see how it has evolved from beginning to print